So this Friday, we had a ready schedule full busy day regarding a special visit, going through the assessment guidelines and some more inspirational ideas.
So to start with, in the morning, we had David Anthony visiting us; A creative and original spirit that have been a visual merchandiser for 30 years now. Which makes us think how old is he and it is crazy and amazing for the way he looks!
Back to his career, he is based in London however, he began in this creative industry in Adelaide and Sidney, Australia, where he grew up.
Even though he has travelled a lot through Europe, Asia, Africa and so on, he loves the opportunity, energy and creativity that can be found in this busy city, London.
David was very interactive with our Studio because as soon as he came in, he wanted to get to know us quickly and was free to give feedback. So we started to present ourselves and give a quick description of our current project and idea. He would then comment with a ‘UAU’ or ‘GREAT’ or even ‘DON’T DO THAT’ and would explain why.
Studying in the middle 80’s, David has experience in styling / dressing windows; He has also worked within theatre, fashion, costume, sets, home aware and a television channel.
According to David, in the 90’s, retail became more brand but still, today, David is more adept of the old original techniques than today’s one. ‘More talking, less emailing’. And I so loved this perspective in the industry. David doesn’t know InDesign or Photoshop; Basically he understands brand work and everything that is connected in this industry but doesn’t work that way.
In London for over 15 years now, he has been displaying in the Visual Merchandising Display Show, worked for Café Nero for 5 years, worked with Carluccio’s, Cath Kidston and much more. He has now been a freelancer for over 2,5 years.
Here are some good tips David told us:
‘Always have a physical work and an online back up work.’
‘Don’t give too much information, people take ideas for free so be careful.’
‘Don’t be desperate. If they are interested, they will get back to you.’
Range of colours – Mood Board
It’s common to a visual merchandiser work through non-normal hours – night shifts.
Here is David Anthony’s website. Take a look:
So after that we had a talk with Emily, while going through the assessment guidelines.
In the afternoon we took a look at some inspirational images and installations while deciding if the next step would be to work with wood through laser cut or found objects.
My Dramarama project decision is already in objects that are being used in another concept so this is my choice. Where the objects matter and there is a mix of illustration and music.