So last Friday we had another Hot House Talk and the concept of this one, really, captured my attention as the thing I appreciate and love the most, first of all, are my family and friends!
‘F&f is built around a real family that believes in honesty, openness and adventure!’
So this is a family of designers, a branding and packaging design team which has been working for 7 years, together, and which LOVE made it work ! And again, I love the LOVE word being so important in here.
Here’s some notes I have from their advice to us:
Love the Business;
To thrive, not just to survive;
Love the communications industry;
There are days you gonna hate it, Carry on! Be in love with it!;
‘Work is Play!’
Shape the agency around our lives!
‘Love the TeamWork’
Good friends make good work;
Find the right people to do the right job;
Thinking, writing, designing;
Mission – ‘What’s the big idea behind the brand?’
‘Love the Clients’
Story – Using a brand pyramid
See the stuff that make you difference from an emotional prespective;
Build a Visual picture of that colours, shapes, forms…;
Story means new product innovations; Story excites and sells;
Metrics and ethics – Strong foward for designs – Creating better brands and designs;
With the amount of time you think zit’s going to take;
(F&F – Only working with brands that are ethical and that don’t damage the society)
This was a pretty cool Talk, Take a look at their website!