(mood board by me, within my group brand levels and my chosen flavoured tea brand values)
This morning we’ve started by listening to a talk where we went deeper on the details for the Market Ready Brief. We have talked about what meters in the industry world, as a start-up company, and what’s the KEY element(s) to have a good path and reach the goals that we aim.
(Group Mood Board and Competitor Brands Research by Rhiannon)
So half way of the talk, we have reunited with each group and started by researching a couple of competitor brands, we’ve looked at the group’s mood board and discussed some ideas about the logo and its name.
We then got back to the talk where we were told we had to distribute several roles within our group.
Me and Victoria got the Marketing role and so far we have created an email to our group /
company. We aim to create social media pages so we can be recognised and people can spread the word about our design creation.
The branding group was sketching ideas for our brand within everyone’s sketch’s – I was pretty proud when my idea of the brand had stand out.
And the other groups were pretty engaged as well!
After this group meeting and payrolls, we had to do a quick 2 min presentation to our peers and tutors so we could get some feedback letting them know at what stage our group is in…