CIP, Creative Industry Practice. A new one this year, by Ricardo Eversley.
It’s Thursday morning and we had our first class with Ricardo; Our first lesson was to focus on the module aims and objectives. We had a word about the first of three briefs and then had some (really) quick-tasks to do, exploring some themes like: Identity Development, Visual Identity, LogoMark and LogoType.
Certainly, these tasks are for us to start getting used to the fast way of working in the industry, after leaving Uni.
So, the first task had several questions and these had to be done through lists; some even in order; using a list or mind-map. Here are the questions bellow:
1. What are your strengths as a visual communicator (10)
2. What are your weaknesses (10)
3. What is your favorite colour (1)
4. What designers do you love, like or admire in order (10)
5. What work do you enjoy doing (5)
6. What work do you want to do in the future (3)
I found this task quite hard because you don’t normally stop and think, alright, what are my strengths and weaknesses? That does not happen!
So it is much easier if you tell someone what are there strengths and weaknesses and they tell you, yours. In the end, I have done quite a lot and some shared with the class, afterwords.
Right after, we have talked more about Logos, Logo Mark (symbol) and Logo Type (Typography) and so, in the second task, we had to search and create a quick and personal LogoMark, through the words done from the first task. (REALLY HARD!)
HOW STRESSFUL THIS WAS?? JESUS! I was really lost on the first couple of minutes but then, you stop, breathe and things flow… The pencil starts working and you start seeing some ideas on your paper sheet.
Here’s the progress:
Final results and experiences will be posted later, in another post, along with the letterhead, comp slip and business card completed.
Later in the class, we watched ‘Sol Sender on the Obama logo design Part 1’ which gave us an idea of how a blog is created, thought-out and re-created again and again. Whats stands out more, what colours to use and what message to aim for.
Really, a stressful looking day, but in the end I can say, a really fun class!