Picture from our First Brief
Friday Afternoon_2pm; The clients arrived and their presentation was
AWESOME!Meeting real amazing creative people, that gives us hope to a building future and excitement for us to start working ‘On Our Marks’!
BEST PART OF THE DAY: We got to try their products!! Eheh
Here’s a quick summary of their presentations :
Haddy and Isatou grew up in Gambia, where baobab is a common drink. They then moved to England in their early teen years. They became interested in health and fitness and ventured in the search for nutritionally dense foods that are affordable and enjoyable. They found Baobab in health stores, but no ready-made juices were available. This took them back to their roots and they started mixing and blending familiar ingredients like baobab with other fruits. They founded Bui Smoothies, mixing the nutritionally dense African super fruit Baobab. They will produce the smoothies and supply to supermarkets. They are currently working on product testing before approaching supermarkets to pitch the final product.’
Pictures by Jessica
These 2 young women were extremely nice, so smily and really approachable! And how tasty were these smoothies 🙂 I got to try two different ones: The Strawberry mix and the mango one. I did love the Mango one, I thought the strawberry was less sweet and the texture hummmm, so nice!
These smoothies would, obviously, contain the baobab fruit, then strawberry or mango plus half a banana, for the consistency. They contain No Sugar and are 100% Natural. They are made through a HPP Process which is a cold water pressure method so the nutrients are not lost like they are when heated making the smoothies healthiest as possible!
The super fruit is brought from Africa and mixed with fruits bought here, in London.
Aim: Achieve sales in big supermarkets; At the moment they are selling it in small stores like: Organic.
‘Bui Smoothies’ are looking for a simple and pastel colours brand however they do ask us to ‘be experimental’.
'Oh Gee, PIE!'
Oh Gee, Pie! was born on the streets of Shoreditch in August, 2015. We missed the comfort of real American dessert pies and their reminder of time spent with family and friends gathered around the table. We wanted to bring our family recipes to Londoners, to share our love for handmade pies using fresh and local ingredients, and to build towards our ultimate goal of opening a kitchen and bakery aiming to give back to our community. OGP believe that all young people are deserving of a future full of hope, inspired by their dreams and encouraged through the development of practical life skills, self-confidence and supportive relationships.’
Pictures by Jessica
Presented by two strong and brave looking women, are inspiring people as well. They have been fighting for the idea of supporting the community and that’s there KEY target. Well, that was always there aim but they have been stopped because they needed to engage with some kind of business so this project could happen! Then both remembered their lovely childhood memories, next to their gramma, while she would cook her PIES!
They want to be the ‘Cool big sisters (of pie)’; it is for them, a piece of art, through pie.
‘Oh Gee, PIE!’ is looking for a bold, bright colours with a message of
PIE + SOCIAL SUPPORT
‘Make PIE Cool!’
'Scrub up your Life'
With a background in Chemistry, a love for cosmetics and spreading the word about avoiding harmful ingredients. Fresh from hosting, compering and running a workshop at the TeenDo Do lectures this year is Thomas Dolman. His ambition is to eventually set up a store and online shop, enabling people to create their own scents and oil blends to go into their cosmetics product, rather than having to choose a pre made product/formula that’s been sitting on the shelf for weeks/months.
One product he has focused on over the past few months is a coffee facial/body scrub. He takes waste grinds from cafes, turns them into a scrub, then stocks them in the corresponding cafes, enabling them to make profit off of their waste.
The company is 100% Natural and Vegan and is keen on fighting against gender stereotyping and against using stereotypical “beautiful” women to sell, prying on these ‘ideals’ of beauty as a driving force.’
Pictures by Jessica
‘I Love smelling things!’ – That was a phrase Tom said, it stayed in my mind because everyone laughed of his enthusiasm.
Aim: ‘Making you happy, without making anyone sad’. (people, animals or nature)
‘Buying something for why you are doing it and not just what you are doing.’
‘Scrub up your life’ is looking for a brand name as this is more for a campaign. A neutral looking logo and packaging, no gender stereotype!
‘I just wanna be The Good Guy’
In the next Blog-Post, I will be posting an introduction and approach on my choice of client and product. In other words, the future branding project brief I have to work on.